The Telegraph Continues to Invest in Its Snapchat Strategy to Drive the 13-24s to Its Journalism

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Almost one in five 18-24s use Snapchat to access news about coronavirus during the lockdown, giving the platform a much-needed boost that brought it back to publishers’ attention.

The app was on news organisations’ radar since 2015 when it introduced Discover, a feature that allows Snapchatters to access daily news 'snaps'.

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