The Telegraph is on a Mission to Drive 10 Million Registered Readers


The Telegraph wants to grow its registered readers to 10 million. The goal is to shift away from valuing mass-reach audience numbers in favor of building a more loyal readership of logged-in users.

The benefits of doing so are clear. Advertisers will always want more detailed first-party audience data to improve campaign targeting, and registered users tend to be more ripe for converting into paying subscribers than flyby readers.

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