The Telegraph is Quadrupling The Size of Its Programmatic Ad Team

Posted Wednesday, January 4, 2017 10:15 am

Jessica Davies | Digiday

Like many publishers, The Telegraph has seen a solid bump to its programmatic revenues since using header bidding. Now it plans to reinvest the profits by quadrupling its programmatic staff count and, in doing so, plug any gaps in expertise across areas that unified auctions like header bidding have opened up.

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The Telegraph is Quadrupling The Size of Its Programmatic Ad Team

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