A key priority of The Daily Telegraph's digital strategy is to grow the number of registered users accessing the site, and one of the pillars supporting this initiative is a new and improved approach to email newsletters.
The publisher launched six editorial newsletters over a period of six weeks, in a drive to refresh its newsletter strategy, previously a medium primarily used by commercial teams, explained Dan Silver, head of digital publishing at The Telegraph.
Comments
No comments on this item Please log in to comment by clicking here