The Telegraph Uses Biometrics to Boost Branded Content Business

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For the last three months, The Telegraph has been using biometric testing to improve its branded content creative and win new business. It has run eight campaigns using at least one of its biometrics tools, six of these with new clients.

The Telegraph offers neuro testing, galvanic skin response, facial coding, eye tracking and implicit testing in post-campaign analysis and in shaping creative.

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