Last year in August, the Times Group asked its employees to hand over their Twitter and Facebook accounts’ passwords to the company. It said that journalists could have a personal handle but they couldn’t use it to post news related stuff.
When media outlets reported on the development not-so-flatteringly, the group tried convincing journalists that it was in their “interest” to give up on the personal handle and have one integrated account.
No one obviously bought that and the process never really took off. And that, one thought, was that.
But, not really, it seems.
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