Applebee's, Noodle the Pug and sorority rush are among the most influential trends of the year
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Erika Wheless | Ad Age
TikTok has become a pillar of brand marketing strategies. The short-form video app has been the source of new influencers, user-generated content, and, of course, trends. The app’s algorithm makes popular content flourish—from viral dances to challenges to food dishes.
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