The Trace, Bloomberg-Backed Journalism Startup, Tackles Gun Violence 'Epidemic'

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by: Michael Calderone | Huffington Post

NEW YORK -- Gun enthusiasts have plenty of options for industry news and firearms reviews. And the National Rifle Association boasts its own media arm to amplify any perceived threats against Second Amendment.

What’s missing in the gun-media landscape, say founders of The Trace, is a news outlet devoted to the prevention of violence.

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