The Trick to Making Sense of Big Data

By: Ted Wright | The Globe and Mail

As business buzzwords go, Big Data has now achieved a level of ubiquity not seen since synergy or downsizing. But while the problems associated with storing and analyzing petabytes of digital data may be unique to our time, there is nothing new about the struggle to make sense of too much information. Pharaohs, kings, city planners, and industry leaders have all struggled to make sense of too many figures and statistics.