As print publications go, The Atlantic and The National Enquirer are roughly equally popular. They have a similar circulation. You could even argue that way more people are exposed to Enquirer headlines in check-out lines.
And yet on Facebook way more people say they are into The Atlantic, which has 2.1 million likes compared to 44,000 fans for the National Enquirer. I have 161 friends who like The Atlantic on Facebook. Zero of my friends publicly reveal that they like the Enquirer.
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