The Virtues of Vice: How Punk Magazine was Transformed into Media Giant

Posted Friday, January 2, 2015 8:02 am

By: Jane Martinson | The Guardian

In a break from making millions as the world’s richest ad man, Sir Martin Sorrell was asked how best to understand the new media landscape. Visit the headquarters of Vice Media, said the head of WPP. Later he said: “They understand how millennials think, what content millennials want.

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The Virtues of Vice: How Punk Magazine was Transformed into Media Giant

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