The Wall Street Journal Covers Fashion Week Fashionably, Finding Uses for Pinterest and Instagram

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By: Andrew Phelps | Nieman Journalism Lab

The incredible growth of Pinterest — the (invitation-only) social bulletin board dominated by young and female users — hasn’t gone unnoticed by news organizations. Like Tumblr before it, Pinterest offers the chance to reach massive, sharing-oriented new audiences — but also requires a different, more visual kind of editorial thinking. The Wall Street Journal is giving it an early try by looping in another booming young social app.































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