The Wall Street Journal Goes Deep with Niche Coverage Strategy

Posted
by: Ricardo Bilton | Digiday

It’s hard out there for a general interest site. The economics of the Web rewards publishers that either go huge or stay niche — and squeezes out anyone caught in the middle.

The Wall Street Journal sees an opportunity to stay broad but go specific as well. Last week, the site launched Logistics Report, a vertical site focused on the global story of trade and transportation infrastructure

Comments

No comments on this item Please log in to comment by clicking here