The Wall Street Journal Goes Mobile with Partners

By: Ricardo Bilton | Digiday

Strong growth in mobile traffic is hitting all publishers, including paywalled newspaper brands like The Wall Street Journal.

The newspaper, which gets 30 percent of its website traffic from mobile visitors, has inked a string of mobile-focused partnerships in recent weeks in an effort to get in front of its shifting traffic trends. Its new Flipboard deal, for example, will let The Wall Street Journal get its content in front of Flipboard’s mobile-dominated user base, which topped 100 million people in 2013. Flipboard, which hasn’t released updated stats this year, has attracted 300 publishers since 2010.