The Wall Street Journal is Confident Its “Bendier” Paywall Will Draw the Paying Readers it Needs to Survive

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4 a.m. is the most productive hour of the day, suggests a Wall Street Journal story from this past August. It’s a light piece brimming with provocation (“4 AM???? Areya kidding me? I didn’t even know there was a 4 AM” writes one commenter), and one that travels well on social media.

 

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