The Wall Street Journal is Running Its First Big Native Ad Campaign In the UK

Six months after The Wall Street Journal’s U.S. Custom Studio launched its in-depth ad campaign, “Cocainenomics,” to promote Netflix’s “Narcos,” the Journal unwrapped its first ambitious native ad campaign coming from the U.K.

Launching May 24, the “An honest history of hacking” campaign for antivirus software Bitdefender took three months to produce. It features around 10 pieces of content on cybercrime and its impact on society, through video, articles and graphics.

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