The Wall Street Journal Plans Three More Vertical Apps

Posted Friday, January 22, 2016 7:43 am

Lucinda Southern | Digiday

The Wall Street Journal’s taking a vertical approach to mobile apps.

While the Journal has a main app for its content, the publisher is also making specific apps. For example, WSJ Live offers video content, What’s News is a daily digest of 10 stories a day, and City, the London-focused finance and markets app, is aimed at its 1.5 million U.K. readers. Now, according to the publisher’s chief innovation officer Edward Roussel, there will be three more apps to come in the next few months.

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The Wall Street Journal Plans Three More Vertical Apps

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