The Wall Street Journal Rolls Out London-Focused App

While other publishers double down on their mobile sites, The Wall Street Journal is pushing a mobile app strategy with the launch of WSJ City in London.

Part of The Wall Street Journal’s global expansion plans, WSJ City will be free to download, but requires users to either verify with a WSJ subscription or register for a free trial. Eventually, the app will only be available to WSJ subscribers. The app is aimed at the city’s 320,000-member business and finance community, with an editorial focus on the people behind the deals.