The Wall Street Journal Sees Gold in Interactive Video

Posted Friday, November 7, 2014 10:30 am

By: Eric Blattberg | Digiday

The Wall Street Journal firmly believes interactive video is the next generational leap in the digital news business, so it’s rolling out a new daily series to prove it.

On Wednesday morning, the Journal debuted its WSJ Interactive video series. Using technology from TouchCast, an interactive video platform, the Journal’s video producers can embed rich media elements inside its proprietary video player.

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The Wall Street Journal Sees Gold in Interactive Video

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