The Washington Post announces Alex MacCallum as chief revenue officer

“We are thrilled to welcome Alex MacCallum as chief revenue officer at The Washington Post. She is a strategic visionary with deep experience in identifying, building and modernizing products and streams of business for media organizations, as well as growing subscriptions,” said Patty Stonesifer, interim CEO for The Post. “We are grateful that she brings not only a strong sense of leadership and collaboration but also a great understanding of the challenges and opportunities within our industry.”

As global head of product for CNN Worldwide and general manager of CNN+, MacCallum oversaw product, data, design, marketing and business operations and led the launch of a new streaming platform, CNN+, in less than one year. At The New York Times, she led the development of the Cooking and Games products, which saw explosive growth across engagement, subscriptions and revenue and was the youngest person ever appointed to the senior masthead in the newsroom. In roles at both The Times and at CNN, MacCallum partnered deeply with the advertising teams to drive revenue across core products, standalone products and video.

“I am honored to join The Post, a storied news institution with an unmatched legacy that continues to experiment, innovate and reach valuable audiences. I look forward to bringing my passion for creating the best experiences for both advertisers and users to this organization, and to build upon the foundation that The Post’s Client Solutions and Subscriptions teams have created — two areas that are known for delivering powerful solutions to both our clients and readers alike,” said MacCallum.

MacCallum has a J.D. from University of California, Berkeley School of Law and a B.A. from Brown University. She will be based in New York and will begin her position on July 31.