The Washington Post is trying to fix one of its biggest problems: an outdated homepage loathed by its own staff.
The facelift is a key facet of Post publisher and chief executive Will Lewis’s plan to turn around the publication’s fortunes on behalf of owner Jeff Bezos. This year the Post is forecast to lose about $50 million, an improvement over last year’s $77 million loss, but still an unsatisfactory result.
Lewis is under pressure to recapture paying subscribers and return the Post to profitability, a goal he says he is making progress on. In his weekly memo to Post staffers on Friday evening, Lewis called the updated homepage an important step forward.
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