The Washington Post Rolls Out New Customizable Content Ad Unit

Posted Thursday, February 9, 2017 10:15 am

Lucia Moses | Digiday

Just about every publisher is doing editorial-like ads in some form or fashion. But getting people to click on native ads is another matter.

The Washington Post is trying to solve for this with a new branded content ad format, called Post Cards.

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The Washington Post Rolls Out New Customizable Content Ad Unit

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