The Washington Post Takes its ‘Native’ Ads to Print

Posted Friday, October 3, 2014 7:56 am

By: Lucia Moses | Digiday

When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the work it’s doing to improve energy efficiency. A nearly identical version ran online.

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The Washington Post Takes its ‘Native’ Ads to Print

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