The Washington Post has announced the creation of Next Generation, a new initiative to accelerate the acquisition of younger and more diverse audiences through new products, practices and partnerships.
“Over the past few years, The Post has boldly experimented in developing new ways to reach readers and expand our subscription base,” said Fred Ryan, publisher and CEO of The Washington Post. “We have delivered Washington Post journalism to the broadest national and global audience in our history with many younger readers enjoying Post content on sites and in formats that didn’t exist a few years ago, and we are eager to build upon this success and accelerate our progress.”
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