The Washington Post’s The Lily is Building Its Instagram Aesthetic and Sharing News with Millennial Women in the Process


162 years ago, The Lily began as the first newspaper published by and for women. 161 years later, the Washington Post reprised the name as a vertical focused on millennial women.

Now, 12 months into The Lily 2.0, its content is growing on Instagram, Facebook Watch, email inboxes, Apple News, and yes, even in print. And what a year it’s been.

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