The Winners and Losers of Header Bidding


Header bidding may have seemed a win-win for everyone except Google when it arrived in the market in 2016. But fast-forward to today, and the picture is a little different. While regarded as a highly successful method for buying and selling programmatic media for publishers, the method has put a strain on ad tech vendor infrastructures...

Read more


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board