The wonderful year of 2021 in podcasting


If there was one big thing in podcasting in 2021, I would argue it was paid podcasts. More specifically, the support creators got in the form of easy to use tools from the two biggest platforms: Spotify and Apple Podcasts.

Like last year, there was some consolidation going on. The big players got bigger, some popular podcasts went exclusive and we got to see more data on podcast listening in several European countries.

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