The Worcester Sun Wants to Bootstrap Paywalled Hyperlocal Digital Into a Sunday Print Product

Posted Tuesday, September 29, 2015 9:45 am

Dan Kennedy | NiemanLab

Mark Henderson is certainly not the first person to launch a hyperlocal website in the shadow of the daily newspaper that used to employ him. Nevertheless, his ideas about how to build the site into a sustainable business are unorthodox enough to merit attention.

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The Worcester Sun Wants to Bootstrap Paywalled Hyperlocal Digital Into a Sunday Print Product

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