When a Substack executive approached former Vanity Fair and New Yorker editor Tina Brown about starting a newsletter on the emerging platform, she was hesitant to join.
These days, she’s all in, regularly publishing her Fresh Hell newsletter on a platform that has become a hub of social commentary, cultural musings, political takes and literary work.
Brown’s newsletter features biting takes on news (she called disgraced financier Jeffrey Epstein a “slug who will not die”) and culture (describing writer Olivia Nuzzi’s new book as “absurdly pretentious”). Since launching in 2024, Fresh Hell has amassed more than 75,000 subscribers — as well as what Brown calls a healthy revenue stream.
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