There’s Never Been a Better Time to Run a Niche Media Business

By: Mathew Ingram | GigaOM

As new-media players like BuzzFeed, Vox Media and VICE raise huge sums of money that value their companies in the billion-dollar-plus range, it’s easy to see the media landscape as one in which the big get bigger and the small fry get annihilated. In fact, that’s exactly the sense you get from reading two recent pieces, one by Fusion writer Felix Salmon and one by media gadfly Michael Wolff. There’s just one problem with this apocalyptic vision, however: It’s not true.