There’s One Good Thing About the Newspaper Industry Decline — More Innovation is Happening

By: Mathew Ingram | paidContent

There are a couple of different ways that newspapers and other media companies have chosen to respond to the inexorable decline of their former market dominance: one is to moan about how Google is stealing their content, and talk incessantly about the good old days, and the other is to try and adapt to the shifts going on around them — by experimenting to see what their readers respond to and learning from that. It’s refreshing to see at least a few newspapers choosing the latter path, including the Boston Globe and the Washington Post.