TheSkimm, an Email Newsletter, Draws Fans Like Oprah Winfrey – and Investors

By: Michael J. de la Merced | New York Times

Online news start-ups have garnered buzz, and millions of dollars, over the last few years. But few can boast of vocal fans like Oprah Winfrey, especially while focusing on the least sexy of media: email.

 

And yet that’s what theSkimm, a daily news briefing marketed toward young women — and written with a touch of snark — has done.