Thinking of Starting an Events Business? API Has a Guide for News Companies

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By: Justin Ellis | Nieman Journalism Lab

It’s no longer a secret that throwing events is a way for media companies to diversify their revenues and support their journalism. Companies of all sizes are now holding conferences, cruises, and festivals, ranging from The New York Times and The Atlantic to The Texas Tribune and The Des Moines Register. And in many cases there is money to be made: The Texas Tribune generated $1.13 million from events in 2013.

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