The release of iOS 9 last year kicked off a rush of new mobile ad blockers and new controversy, as websites (including this one) decried the new programs as a blow against independent publishers and the open web. The response from many was that web advertising as we knew it was broken — slowing page loads and enabling mass surveillance with no improvements in sight — and it would take a revolution in advertising to fix it. But while mobile ad blockers have proved popular, actual innovations have been much slower to arrive.
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