This Project Aims to ‘De-Flatten’ Digital Publishing by Matching the Best Content with Premium Ads

Posted Tuesday, November 7, 2017 9:30 am

Christine Schmidt | Nieman Lab

Can an algorithm sift through piles of content to deliver top advertising dollars to top quality journalism?

The News Quality Scoring Project is relying on some humans and, well, an algorithm to separate “commodity news” from “value-added news” in an attempt to connect high quality content with advertisers who want better exposure.

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This Project Aims to ‘De-Flatten’ Digital Publishing by Matching the Best Content with Premium Ads

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