This Tiny North Carolina Paper Replaced the Money It Lost in Advertising With Money Made in Circulation

Posted Wednesday, September 25, 2019 10:30 am

Kristen Hare | Poynter

When The (Whiteville, North Carolina) News Reporter launched a website, “our strategy was to make it just good enough,” said Publisher Les High.

The advertising team didn’t want a site that competed with the print product. And for years, it did not.

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This Tiny North Carolina Paper Replaced the Money It Lost in Advertising With Money Made in Circulation

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