Thought Catalog’s Sticky Ads Increased Viewability By 25 Percent

Posted Thursday, April 27, 2017 11:45 am

Ross Benes | Digiday

With ad buyers pushing to ensure digital ads are viewed by humans, publishers have had to adapt.

To increase its viewability scores, Thought Catalog last month stuck ad units on its homepage that stick to the side of the browser window as the user scrolls.

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Thought Catalog’s Sticky Ads Increased Viewability By 25 Percent

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