One of the problems with the recent boom in personal newsletters is that subscription prices add up. Many of them go for somewhere between $5 and $10 per month, with a discount for yearly subscriptions, and supporting your favorite writers gets expensive quickly: One person told The New York Times last year that she paid about $600 annually for 11 newsletter subscriptions; another had annual subscription costs of $3,000.
That’s an amount that few peopleare willing to pay. There are some initiatives that do things differently, like the publication Flaming Hydra, which has 65 contributing members — and looks more and more like a magazine, complete with print editions for top-tier subscribers — and the app Noosphere, which Hanaa’ wrote about last year. But the true holy grail of newsletters, the thing that would give readers the closest thing to a bespoke magazine without making them pay full price for a bunch of individual subscriptions, is the bundle.
Comments
No comments on this item Please log in to comment by clicking here