Three Ways to Serve Up Better Dailies

By: Butch Ward | Poynter

Back when I was doing my communications gig for Independence Blue Cross in Philadelphia, I received a phone call one morning from a reporter who was playing catch-up on a new state insurance regulation.

 

“I’ll be happy to explain it to you,” I said, “but be patient. It’s a little involved.” About two minutes into my explanation, the reporter interrupted me.