Throwing Spaghetti at the Wall: The Atlantic's Video Strategy

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The mad dash for digital video dollars has forced even the 158-year-old Atlantic to rethink and expand how its brand works in the new medium.

 

In June, the magazine published “An Animated History of 20th Century Hairstyles,” one of many animated shorts that have become a successful, if incongruous, part of The Atlantic’s video output over the past year. It was particularly popular on Facebook, where it has gotten 89,000 views since May and on YouTube, where it got 124,694 views.

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