TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.
The daily average of U.S. users deleting the TikTok app has increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.
Last Thursday, TikTok said it had formed a joint venture to keep the video-sharing app operating in the U.S. under new American leadership. The company named Adam Presser, formerly TikTok’s head of operations, as CEO of the joint venture.
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