Time Inc. Buying Yahoo Actually Makes Some Sense. Here's Why

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Let’s face it, the jokes pretty much write themselves. According to one report, Time Inc.—the company that owns Fortune, among other things, and pays my salary—is considering a bid for some or all of the assets of Yahoo as the latter looks to salvage some value from its ongoing collapse. Cue the snarky comments about the Time and AOL merger, tying two rocks together to try and make them float, a couple of drunks holding each other up, etc.

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