Time Inc. Launches PinPoint For Ad Clients

By: Stefanie Botelho | Folio

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August; now Time Inc. is partnering with Nielsen Catalina Solutions to offer their advertisers a closer look at customer purchase behavior through its PinPoint program. Through PinPoint-provided analysis, advertisers are able to learn more about consumer behavior, and quantify campaign impact through Time Inc.'s brands.