Time Inc. to Take Page From National Geographic Playbook

By: Kenneth Li | Re/code

Time Inc. will borrow a page from the National Geographic playbook to revive its declining print empire.

Joe Ripp, the chief executive of Time Inc., who has unnerved old timers at America’s largest magazine publisher with deep cost cuts and controversial decisions, said he is taking cues from National Geographic’s transformation from a sleepy not-for-profit print publication into a “multimedia powerhouse” in cable television and online.