Time.com is joining the ranks of publishers that are trying to combat ad blocking. But while an increasing number of publishers, including The New York Times and Wired, are taking the hard-nosed route and preventing people from accessing the site if they’re using an ad blocker, Time is taking a much softer approach. Ad block users see a box ad on the upper left of the site and a banner ad at the top that invites users to “Break Time.com.”
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