Times Of India Grabs English Soccer Highlights For Indian Mobiles, Website

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By: Robert Andrews | PaidContent.org

Times Of India’s online division is getting mobile and internet highlights of English soccer’s Premier League, after cutting a deal with online sports rights operator and broadcaster Perform Group.

These two rights packages were not exploited in the 2010/11 season but Perform holds them for the 2011/12 season. It is sub-licensing the mobile clips exclusively and the internet package non-exclusively to Times Of India.

  • The internet highlights will go out on Indiatimes.com but Perform will also exploit them through its own ePlayer VOD product, which can be embedded on websites. Both Perform and Times Of India will sell ad inventory.































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