By: E&P Staff Times Online, the Web site of London's Times, has teamed up with the online video network Roo to offer video news, entertainment, and other multimedia content to part of its site.
Times Online users will now be able to access video content from Roo's library of licensed and original video clips, including video content from AP and Reuters.
"Video online is a crucial part of the new multi-media world and we hope this groundbreaking service will allow our users to join with us in experimenting in this area and that they will tell us what they enjoy and want more of," said Peter Bale, Online Editorial Director of Times Online in a statement.
Original content from Times Online and its partners will be added to the service eventually, the paper says.
At launch, Times Online TV will be sponsored exclusively by Cisco Systems.
"Our partnership with Cisco on Times Online TV is important for two reasons," Ian Clark, advertising director for Times Newspapers Ltd., said in a statement. "Firstly it demonstrates technology innovation in action, and that works well for Cisco as well as for us. Secondly, it's a strong partnership that shows how we can create advertising environments that work hard for the advertiser, and genuinely cater for audience demand."
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