Times-Picayune Parent Pays Saints Players to Tweet About Paper’s Team Site

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By: Jim Romenesko | Poynter.org

Advance Digital is paying New Orleans Saints players Drew Brees, Lance Moore, Tracy Porter, Pierre Thomas and Jonathan Vilma to tweet a plug for the Times-Picayune’s redesigned Saints site. Advance’s marketing team didn’t consult with editors or reporters before launching the campaign. (Advance Digital is the Internet arm of Advance Publications Inc., which owns the Times-Picayune.)































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