'Times' Stops Scoffing at Cyber Monday, its Own Third-biggest Sales Day Since Launching its Digital Subscription Model

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By: Joe Pompeo | Capital New York

"Cyber Monday may have started as a made-up occasion to give underdog e-commerce sites jealous of Black Friday a day of their own," The New York Times' Claire Cain Miller wrote on Monday, Nov. 28, "but it has become an undeniably real thing—surprising even the people who invented it."

And possibly Miller's employers: The Times' recent Cyber Monday promotion, which offered 50 percent off 26 weeks of Times digital subscription packages and 50 percent off 12- and 26-week digital gift subscriptions, was its third largest sales day since the launch of the paid online model about eight months ago, executives said today. (The top two sales days were the two days immediately following the program's debut on March 28, according to a Times spokesperson.)































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