TMS Rolls Out Branded Content Apps

Posted Wednesday, June 17, 2009 12:00 am

By: E&P Staff Tribune Media Services (TMS) launched a vertical ad network in a partnership with Adify. TMS Branded Media Network features content apps that link syndicated content from TMS with contextually relevant exclusive sponsorships secured by Adify's media division.

Each app contains content from more than 100 of TMS contributors including Arianna Huffington, Liz Smith, and Cal Thomas. The TMS Branded Media Network distributes the content apps to more than 200 networks on Adify. The sponsorships will include brand association with a library of syndicated content chosen by the advertisers.

"TMS and Adify joined forces to bring something never before offered to their 12,000 premium vertical ad network sites," Steve Tippie, vice president of licensing and new market development for TMS, said in a statement. "Adify's technology platform and advertiser relationships through Adify Media combined with our name-brand content, deliver contextually relevant advertising and revenue to publishers quickly and efficiently in a safe and credible environment."

Adify Corp. is a vertical ad network management and media services company and a wholly owned subsidiary of Cox TMI.

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TMS Rolls Out Branded Content Apps

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